The studio companion to Marketing Strategy in the AI Era — a semester in the Studio where students read the market, decide, and commit — sizing the field, designing the offer, allocating the budget, and defending the plan to the board, with an AI collaborator that plays every role in the room.
Adopting Marketing Strategy in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.